Apple Inc. Ethical Issues - 1537 Words

Apple Inc. is one of the most famous multinational technology companies founded in the United States. Because Apple has had great leaders and also have a great brand, the world is always focused on the company. In this paper, we are mainly going to discuss Apple’s ethical success and challenges. First I will discuss how Apple’s philosophy and organizational culture have impacted how it handles ethical decisions. Secondly, I will talk about why Apple’s industry is so competitive and how this could affect the ethical risk in Apple’s operations. Lastly, I will share my opinion about how Apple has handled the various ethical issues that it has faced in the past. Apple’s philosophy and organizational culture have impacted how it handles ethical decisions. Many improvements were made after Steve Jobs returned to the company in 1997. Also, by facing ethical issues, they simply learned from the mistakes that they made. After Steve Jobs’ returned Apple has changed dramatically. One of the things that Jobs did was to institute a â€Å"closed door† policy. Before Jobs came back to Apple, employees were open about their projects. This policy was made to protect Apple’s intellectual property internally. Thanks to Jobs, nowadays, Apple puts a lot of importance on secrecy. Encouraging debate on ideas and creating visions employees could believe in, were the two cultural changes that Jobs instituted when he returned to Apple. By doing this, workers felt their input was very valuable to theShow MoreRelatedCase Study : Apple Inc.1049 Words   |  5 PagesApple Inc. started off as a small computer company and rose to prominence over the following years. They faced great challenges and obstacles to evolve and become one of the top notch corporations today. Having a great CEO, Steve Jobs, is credited for the success of Apple. Under the leadership of Steve Jobs, Apple was able to innovate industry changing technology. Big companies such as Apple Inc. focuses on ethical principles. They have a code of conduct that applies to their four main principlesRead More​In Order For A Company Or Professional To Excel In The1408 Words   |  6 Pagesethics is a set of different values and ethical standards that a company or professional must adhere to in order to conduct business. (Byum) One of the biggest companies that have changed not only the technological world but the business world as well is Apple. Since the founding of the company in 1976 it has continued to grow and has become one of the highest grossing companies, recently amassing a 49.6-billion-dollar revenue in the fourth quarter of 2016. (Apple Reports) With being the largest publicallyRead MoreApple s Ethical Decision Making Essay1479 Words   |  6 PagesApple is one of the most valuable brands in the world. The company has strong brand loyalty, impressive revenue growth and superior innovations in technology. There are many aspect s of the company that contribute to Apples success. One of the most important aspects is the company’s ethical decision making. Apple has a strong ethical code of conduct that represents the company as being ethical in all decisions being made. Despite Apples positive representation, the company has been faced with manyRead MoreManagement and Planning1251 Words   |  6 Pagesthat is directed and controlled by managers of an organization and draws on the knowledge and experience of employee’s throughout the organization (Bateman and Snell, 2009). This paper will discuss the planning functions of management within Apple Inc. Apple Inc., was co-founded by Steve Jobs and Steve Wozniak, in 1976. 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U5009333 Sarah Zuiderduin 14/10/2014 â€Æ' Introduction Organisation culture can be described as the beliefs, customs, value systems and behavioural norms and ways of doing business that are unique to each corporation. The impact of organisational culture on the ethical standards and moral practices of people in organisations has become increasingly common (Fisse Braithwaite, 1983). Managers within organisationsRead MoreSteve Jobs : A Visionary Leader1632 Words   |  7 Pages Do you care how your wealth is accumulated, or are you simply concerned with the outcome? If you care about how your wealth is accumulated, then you want a pioneer or visionary to champion that endeavor and you probably are concerned about the ethical behavior of that pioneer. In the following paragraphs, I will demonstrate how Steve Jobs was a visionary leader. I will also prove Steve Jobs was an unethical leader. Lastly, I will give personal examples of how I have experienced the same leadershipRead MoreUnethical Issues of Apple Iphone Essay943 Words   |  4 Pagesessay mainly illustrates the structure of your assignment on ethical issues of a company selected by you. You may first identify two or three ethical prob lems and then discuss how to solve them. Remember including relevant citations to support your evidences and viewpoints. Ethical issues in iPhone 1ï ¼Å½ Introduction ï ¼Å½ With an elegant combination of a mobile phone, iPod and personal digital assistant (PDA), iPhone was launched at Apple and ATT stores across the US on June 29, 2007(Place, 2007)Read MoreThe Ethical Claims Of Apple1093 Words   |  5 PagesIntroduction: This Report is going to evaluate the ethical claims of Apple. Business Ethics can be defined as the investigation of appropriate business policies and works on with respect to conceivable questionable issues, for example, corporate administration, inside exchange, bribery, corporate social obligation and guardian obligations (Investopedia.com, 2015). Apple is well known by its ethical claims that are environmental responsibility and labour rights. However, there are condemnations ofRead MoreApple PESTEL Essay1715 Words   |  7 Pagesï » ¿1. Introduction Apple Inc., is known to be one of the world’s most valuable companies. It is a multi-national company with a worldwide presence; approximately 72,800 employees and total net sales of $156 billion in the year 2012 (Apple annual report, 2012). Steve Jobs and Steve Wozniak, both college dropouts, founded this corporation in 1976 - â€Å"Steve Jobs, helped to transform the way in which the computer is used today through his creation of the first computer processing unit and his creative

Reasons the United States Entered the First World War Free Essays

string(192) " been defeated the countries could not repay their debts, therefore, they supported ‘Preparedness Movement’ which was used for campaigning on joining the allied forces in the war\." What was the main cause of the United States joining World War 1 because of the Germans resumption of unrestricted submarine warfare Research Question: To what extent did the U.S. enter World War 1 because of unrestricted submarine warfare used by the Germans. We will write a custom essay sample on Reasons the United States Entered the First World War or any similar topic only for you Order Now Question: This essay will be investigated in this research paper is; To what extent did the U.S. enter World War 1 because of unrestricted submarine warfare used by the Germans. The purpose of the essay is to find out whether the U.S. joined World War 1 just because of the use of unrestricted submarine warfare. The historical significance of this research question is because on February 1917, Germany, determined to win its war of attrition against the Allies, resumed its policy of unrestricted submarine warfare in war-zone waters. A few days later, America declared war on Germany and broke off any diplomatic relations with the Germans because an American liner was sunk by a German U-boat. The significance from is that if it wasn’t for the U.S. entering World War 1 we wouldn’t be here, and the people I cared about as well. The main reason why World War One was mainly because of the assassination of Archduke Franz Ferdinand on June 28, 1914, in Sarajevo. Historians believe that there were a number of different factors that contributed to the Great Powers that made the war broke out on such a large scale. On January 9th, 1917 the Germans announced that they would resume their use of unrestricted submarine warfare. Therefore it played a major role in World War One as well as being one of the main reason the Americans joined the allies. When Bethmann Hollweg the German Chancellor announced that her country intention to resume the use of unrestricted submarine warfare, his biggest fear was that it would instigate the United States entering – and later on he found out he was correct. Some people might ask themselves why did the Germans have tiresome a tactic that would provoke the United States, a powerful country with enough troops to eliminate them. Close to the beginning of 1917, the Germans were struggling on the western front. When the use of unrestricted submarine warfare was used the Germans thought that it might be enough to keep the United States out of the war, it was mainly an act of cowardliness because the Germans were very desperate († WW1 US Involvement â€Å"). When the German Navy could not defeat the Royal Navy during the Battle of Jutland they realized they were very weak. The U-boats impact was overestimated, at the start of the war they were successful with this tactic on British naval targets but later on, success was uncommon. One of the first commercial targets attacked by U-boats was in February of 1915 because it was a piecemeal campaign. At the end of January of 1917 when Chancellor Hollweg, was convinced by officers in the German Imperial Navy and then ordered the resumption of unrestricted submarine warfare. The one reason that made Hollweg doubt herself was the sinking of neutral ships. This was major because the United States was neutral and this would be a major turning point of the war leading to the defeat of the Germans. During this time the United States sailed very frequently across the Atlantic with supplies for the Allies. By February 18th of 1915 Germany had announced that it would begin a war against the nation’s trading with the British. Among those nations was the United States and the Americans replied with a letter to Berlin stating that it would be responsible for any sunken ships. The Germans knew if the United States joined the war they would be defeated, therefore Chancellor Hollweg convinced the naval officers to exclude neutral ships especially ones from America. Near the end of February of 1915, the U-boat commerce had begun. In March 1915, about 5000 ships sailed and departed from British ports an only 21 were attacked. As a result, neutral shipping was thought to be safe from the neutral nations. On May 7th, 1915, the Germans made a big mistake by sinking the ‘Lusitania’ a British liner. 128 American citizens were on the liner and died which caused an outrage in America, but that was not enough to convince President Woodrow Wilson to declared war on Germany. on July 23rd,1915, another note was written by Wilson stating that the Germans changed their ways of attacking by a submarine. The method to sink the Lusitania’ was for a U-boat to come up to the surface and use newly equipped deck guns to destroy ships. Any neutral ship not carrying contraband was allowed to pass and enter the port it was sailing to. Any neutral ship that had contraband was sunk – but after the crew had got into the lifeboats. This seemed enough for Wilson to remain neutral in 1915. When President Wilson broke off ties with Germany trying to bring them to their senses. When Wilson realized that the Germans would not come to their senses the United States relationship with Germany became very tense. Wilson was trying to avoid war as long as he could but once the British intercepted a message from the Germans to the Mexicans offering support to take back California this is known as the Zimmerman Telegram. Seven American ships holding goods to trade were sunk by the Germans by March 21st, Wilson then called upon Congress on April 6th, 1917, and America entered World War One. Economic: Some historians believe that the main reason for the United States to join World War One might be for economic purposes. Most Americans who were wealthy businessmen wanted the Allies to win because the helped fund the French as well the British which would make them about three billion in loans and bond purchases. But if the Allies had been defeated the countries could not repay their debts, therefore, they supported ‘Preparedness Movement’ which was used for campaigning on joining the allied forces in the war. You read "Reasons the United States Entered the First World War" in category "Papers" Conclusion: The conclusion that I reached was to a significant extent that the United States joined World War One because of the use of unrestricted submarine warfare used by the Germans because of desperation. Even though there were many other reasons as well. The sources used in the essay are from scholarly articles in different databases. Some are general accounts of the different battles that occurred during WWI. Historical Significance: This research question is significant to me because I have always had a passion for learning about the significance of World War I. I’ve watched a lot of documentaries on WWI and the use of unrestricted submarine warfare that’s on youtube. While learning about the war, the most interesting part to me was the battle of Jutland because it was the only major battle fought on the sea. Also, I visited the Century Tower which is 157 feet tall and its beautiful memorial. Scope This essay will be covering significant of World War One from 1914-1918. The thesis statement is, to what extent did the United States enter World War One because of the use of unrestricted submarine warfare used by the Germans? The reason I am investigating this is that I am trying to find the main why the United States joined World War 1. The structure used to develop the argument is to talk about some of the important battles leading up to the structure used to develop the argument is to talk about some of the important battles leading up to the United States joining World War One, then I will analyze the effects of the United States had on the war. Political: Treaty of Versailles: Their seven different terms Germany had to abide by the first term was to hand over all overseas, term two was that Germany could only have an army of 100,000 men maximum, term three was that Germany’s navy could only have six battleships with zero submarines, term four they were not allowed to have or use an air force, term five the west side of Germany would be demilitarized, term six Austria and Germany could not reunite, and term seven Germany had to take the blame and accept the ‘War Guilt Cause’ and pay back war reparations. Perspectives †Note by President Woodrow Wilson about the Armistice, November 11, 1918† â€Å"In the October 2017 issue of Social Education, the journal of the National Council for the Social Studies, our â€Å"Sources and Strategies† article features two manuscript documents from individuals with very different responses to the armistice that ended the major fighting of World War I. One was a letter by President Woodrow Wilson who jotted down a few sentences to notify the people of the United States that the war was at its end. This letter is part of the Woodrow Wilson Papers in the Manuscript Division of the Library of Congress, which includes more than 200,000 items related to Wilson’s life and presidential administration (â€Å"Today in History – April 14†). The letter also appears in the Library’s exhibition â€Å"Echoes of the Great War: American Experiences of World War I.† †Page from the diary of Private Harry Frieman, November 11, 1918† FIX â€Å"The other document is diary entry by Private Harry Frieman, a U.S. infantryman fighting in France. Frieman’s diary is held by the Veterans History Project at the Library of Congress, along with firsthand accounts from thousands of veterans of World War I and all U.S. conflicts since.  A sidebar  describes the Library’s current efforts to commemorate the 100th anniversary of the United States’ participation in the war, including a new World War One Topic Page that brings together resources from across the Library.† These two documents were written at about the same time, but they represent complete opposite perspectives on World War One and the ending. President Woodrow Wilson letter, written on the White House stationery, had an international point of view armistice, he spent most of the time writing about the role the United States would be taking in assisting the former combatants and initiating â€Å"just democracy throughout the world.† Private Harry Frieman’s diary, although jotted down a personal letter about the end of the war. He explains that his squad was going to advance on enemy troops in foggy weather, but in the nick of time, the commanding officer told his troops to cease fire around 11 am. The shooting stopped at around 11 am and the fog had lifted, Frieman’s squad realized that they had been surrounded by German soldiers. â€Å"If the war would have kept up a few hours longer there wouldn’t be many of us left to tell about it.† World War One Stats World War One is also known as the â€Å"Great War† was an international war, most of the battles were fought in narrow trenches and most soldiers were equipped with machine guns. The battles that were fought on the ocean and the coast we bombed by warships provided by the Germans. The planes were rarely used for fighting, they were mostly for scouting out the enemies. However when the battles were fought in the air as well as air raid s the Germans used zeppelins. While the soldiers were off at war the civilians worked in factories and produce weapons, equipment, supplies for troops, and gun ammunition. The doctors and nurses on and off the battlefield cared for hundreds of thousands of wounded and sick soldiers. The allied countries involved in WWI were Great Britain, Canada, United States, Australia, New Zealand, Russia, France, Greece, India, Italy, Serbia, and South Africa. Their casualties in total were approximately 9.37 million; 60% were from the military and the remaining 40% were civilians while approximately 12.8 million were wounded from the military. The central powers countries involved in WWI were Germany, Bulgaria, Austria-Hungary, and Ottoman (Turkey) Empire. Their casualties in total were approximately 9.22 million; 43.6% were from the military and the remaining 56.4% were civilians while approximately 8.42 million were wounded from the military. Battles were on the Western Front in Europe plus in Italy, Gallipoli, Greece, the Balkan Peninsula, Africa, the Middle East, and the Falkland Islands, to name only a few. Globally, WWI losses consisted of 9,720,450 casualties from the military and 8,865,650 civilians while 19,769,102 were wounded from the military. In WWI, many weapons and technologies were used for the first time including Trench Warfare, Airships ; Planes, Tanks, Trucks ; Submarines, Wireless Communication (Telegraph), Machine Guns ; Long Range Artillery, Chemical Warfare (poisonous gas), and Flame Throwers. The estimated cost of WWI fro the major countries involved was $186,333,637,000; the allied powers endured 67.45% of it while the central powers endured the remaining 32.55%. The total troops deployed were 65,038,810; 13.13% were killed and 32.63% were wounded. 64.87% of the troops were deployed by the allied powers while the central powers deployed the remaining 35.13%. The total number of the allied powers troops that were killed was 5,152,115 while 3,386,200 troops were killed from the central powers side. The total number of the allied powers troops that were wounded was 12,831,000 while 8,388,448 troops were wounded from the central powers side. Germany endured most of the cost and it was about 20.3%, 18.96% by Great Britain, 13.02% by France, 12.14% by the United States, 11.96% by Russia, 0.009% by Canada, and 0.0062% by Belgium. Russia deployed 12 million troops; 1.7 million were killed and 4.295 million were wounded, Germany deployed 11 million troops; 1.77 million were killed and 4.2 million were wounded, Great Britain deployed 8.9 million troops; 908,371 were killed and 2.09 million were wounded, the United States deployed 4.335 million troops; 126,000 were killed and 264,000 were wounded, France deployed 8.41 million troops; 1.358 million were killed and 4.266 were wounded, Belgium deployed 267,000 troops; 13,716 were killed and 44,686 were wounded, and Canada deployed 619,500 troops; 66,655 were killed and 172,950 were wounded. League of Nations The League of Nations was founded as a result of the Treaty of Versailles which was the meeting of the victorious Allied Powers following the end of World War I to set goals such as disarmament the defeated Central Powers, preventing war through collective security, improving global welfare, and settling disputes between countries through negotiation diplomacy. Britain, France, Italy, Japan, and the United States controlled the talks in Paris. The U.S. proposed the idea of peace without victory and wanted to make sure that Germany was not treated too harshly but France and Britain saw that punishing Germany was the only way to justify the costs of the war. In the end, The U.S. compromised on the treatment of Germany to ensure its weakness to push through its idea; a peacekeeping organization called the League of Nations which was founded on 10 January 1920. In 1920 the League created its Mandates Commission to protect minorities and look after the former colonies of Germany and Turkey. The League had 42 founding members although the U.S., USSR and Germany were not members. It began organizational work in the fall of 1919   with a headquarters in London before moving to Geneva. The League lasted for 26 years then it was replaced by the United Nations (UN) after the WWII and took control of several agencies and organizations founded by the League. In 1944, the United Nations held its first planning conference in San Francisco, ending any need for the League of Nations. The League of Nations was   officially dissolved in 1946 How to cite Reasons the United States Entered the First World War, Papers

Digital Marketing for Content Marketing -myassignmenthelp.com

Question: Write about theDigital Marketing and Communicationfor Content Marketing. Answer: Introduction Digital marketing refers to an umbrella term for marketing of the products and the services using the digital technologies that are found mainly on the internet, mobile phones, display advertising and other digital mediums. The various digital marketing techniques include search engine optimization, search engine marketing, content marketing, and influencer marketing campaign marketing, e-mail direct marketing, e-books and many more. Digital Marketing enhances the engagement of the digital marketing customers and allows them to interact with the brand with the help of servicing and delivery of the digital media (Armstrong et al. 2015). The users who have the access to the internet can use the digital mediums such as Facebook, YouTube, Forums and Emails. The Aston Club Pty. Ltd is the company that builds up and designs the mobile application software (console.astonclub.com.au. 2017). This application makes it easier for the consumers and the customers to pay out their bills regarding the food and the beverages. The respective Company was established in Cremorne in Australia in the year 2013. The audit shows the different digital marketing tools and platforms that can be used. The digital marketing platforms that are stated are the use of the social media, websites and e-mail marketing. The Aston Club employs a variety of digital marketing proposals for the purpose of consumer commitment. The company is runs a highly incorporated digital marketing campaign where all proposals work in close partnership rather than as silos. The organization ensured that it recognized channels that were driving business impact and performance. Then it uses cross-channel attribution modelling and technology to recognize the impact of each channel on one another (Chaffey, Smith and Smith 2013). Discussion The discussion comprises of the marketing tools and platforms used by the Aston Club. The report elaborates on the digital marketing tools that have been used by this company to meet its needs. The advantages and the disadvantages of using these tools have also been discussed. Digital Marketing Platform/Tool #1: The first digital marketing tool that has been chosen is the social media platform. The social medium platform that has been applied to the company helps to amplify the services that are being provided to them. This is also used to attract customers through the social media. The Company uses this platform to continue the engagement with the existing customers and the new customers (Chaffey and Ellis-Chadwick 2012). History of the platform/Tool The digital marketing tool to be used is the social media that is Facebook. Facebook is a for-profit corporation in America and an online social and social marketing service based in California. Mark Zuckerberg launched it on the 4th of February 2004. A large variety of desktops, laptops, tablet computers and smart phones can access Facebook over the internet and mobile networks (Hays, Page and Buhalis 2013). Business objective that will be fulfilled The registration to the platform allows the user to create a user profile indicating their name and other details. To market the business of Aston club on Facebook one needs to understand the unique opportunities and the difference from the other media. The marketing on Facebook should be different from the marketing on radio or television. Facebook should not be used as a hard sell. Facebook is a space to have social fun where individuals chat with their friends, check out photographs and videos and use it as a medium for relaxation. Implementation of the platform/tool The Aston club needs to use this digital marketing tool as a means to attract people and engage them in conversations about the Company. The Company should become a part of the neighbourhood rather than being a production stranger who tries to sell their service forcefully (Ryan 2016). The hard sell tactics that are to be used are the advertising slogans, updating posts regularly about the services that Aston club provides the customers with and the provision of the features of the application software that the Company has launched that will be isolated from any other related conversation (Scott 2015). There should be creation of a post every morning featuring the special for the day using a coupon code so that the sale can be easily tracked to Facebook. The posting of a daily photograph that features a faithful customer who is using the application software. The encouraging and engagement of the users to post their own photos while availing the service of the company at restaurants and cafes. Unlike the traditional media like the magazines and the television or other online media platforms the social media is assembled around frequent updates. There should be posts by the Company regularly. The users on Facebook check their page at least once a day. Hence, the need arises that the Company regularly posts new materials on their page. The main agenda is to post whenever the company has any interesting content and also to judge how often the audience wants to hear from the Company. The Company should encourage the users on Facebook users to respond to the posts by the Company that is the Aston Club. The users should post their own comments about the Company or a topic that is of interest to both the Company and the customer. Pictures and videos are the main elements of the appeal of Facebook (Hansson, Wrangmo and Solberg Silen 2013). The followers of the page of the Company on Facebook should appealed by the page and feel entertained and engaged. There should be games, surveys, contests and offers. Measuring Success According to recent research, it is seen that discounts and giveaways are the most popular reason for the consumer to follow a Facebook page of a certain business. Facebook may also be used as a device for the distribution of the customer surveys but the surveys should be short in nature. There should be provision of a survey link that the users can click on, ignore or share with their friends (Mariani, Di Felice and Mura 2016). There are the click through rates on Facebook that are for the general display advertisements. The fans of the business are also calculated through the click through rate. The total number of clicks on a particular post is divided by the number of fans who would have seen the post (a number that is adjusted to take into consideration that not each fan is online on Facebook all day) helps to calculate the number of fans a brand has. The nurturing of the relationship with the other Facebook users will take time and hence patience is required. The new users shou ld be engaged in sincere conversations by providing them with useful content and developing rewards for the loyal customers to enable fostering of positive relationship. The Company should promote its page on Facebook so that the social media works along with the traditional marketing methods. The Facebook address should be provided on the letterhead of the company, the business card and the website, in store, in the advertisements and in the email signature. The Facebook insights can enable the company to know about the people who are choosing to like the page of the Aston Club (Belch et al. 2014). After this, the posts and offers can be tailored to meet the needs and interests of the consumers. Digital Marketing Platform/Tool #2: The second digital marketing tool that has been chosen is mobile marketing. This strategy includes the usage and the development of a QR code. History of the platform/Tool The QR codes are 2D matrix barcodes also referred to as the Quick Response Codes (Cata, Patel and Sakaguchi 2013). These are similar to the standard bar codes that appear on the all the products but the QR codes have more information stored in them than the traditional barcodes. The Aston Club Pty. Ltd is a company that expands and designs the mobile application software. This function makes it easier for the consumers and the customers to pay out their statements regarding the food and the beverages. The QR code works by merely scanning the code with the mobile that has a camera and a QR reader application. Business objective that will be fulfilled These applications are downloaded free on the smart phone platforms. After the code has been scanned, it is translated into actionable information. The codes have to be integrated in conference displays, event displays, print advertisements, business card, brochures, posters, mailers and flyers of the Company. The code is user convenient and environmental friendly in nature. The QR codes cost nothing to produce and their use is only limited by the marketing strategy of the Company. Implementation of the platform/tool The mobile marketing is the multi-channel online marketing device that helps to reach a definite audience on their smart phone, tablets and other related devices through the websites. The marketers of the Aston Club should aim to optimize the visibility of the application in a store that will maximize the number of the downloads. This practice is called as the App Store optimization. The high quality of the mobile app development is essential to obtain the strong position in the mobile app store (Persaud and Azhar 2012). Measuring Success The company can also offer location based services to send customized advertising and other information to the customers. The cell phone network service provider will get the location from the GPS chip built in the phone and the trilateration based on the strength of the signal of the closest cell phone towers. Mobile Marketing uses several tools to increase trade. SMS marketing is a powerful mobile marketing tool that is often overlooked. The SMS marketing messages are read quickly and are guaranteed to reach the addressees that has agreed to receive them (Strm, Vendel and Bredican, J., 2014). Recommendations The creation of the content that produces enough traffic and quality content as over the demand of the consumer is necessary. The first digital marketing tool that is chosen is the social media platform. The social media platform that is applied to the company helps to amplify the services that are being provided to them (Tiago and Verssimo 2014). This is also used to attract customers through the social media. The Company uses this platform to continue the engagement with the existing customers and the new customers. The digital marketing tool to be used is the social media that is Facebook (Kaur 2016). The second digital marketing tool that has been chosen is mobile marketing. This strategy includes the usage and the development of a QR code. The QR codes are 2D matrix barcodes also referred to as the Quick Response Codes. This application makes it easier for the consumers and the customers to pay out their bills regarding the food and the beverages. Conclusion Thereby, the Aston Club is the new mobile phone payments application that changes the way people are thinking. It is regarded as the quickest, simplest and the safest way to pay the bar tabs and the restaurant bills. The application allows the choosing of a venue by the customers, opening of a tab, setting a limit, ordering as usual and closing it. All these actions can be performed from the phone of an individual. The Aston club is a POS-integrated digital payment and loyalty platform allows the earning of exclusive awards. The Aston Club employs a range of digital marketing platforms for the purpose of engagement of the consumer. The company is running a high integrated digital marketing campaign where all platforms are working in close partnership rather than as silos. The business ensured that it recognized channels that were driving business impact and presentation. Then it used the cross-channel attribution modelling and expertise to recognize the impact of each channel on one another. The purpose of this report has been served to develop an understanding of two digital marketing tools and platforms that are most commonly found in todays business environment. The report discusses on the marketing tools and platforms that the company chosen here that is the Aston Club. The report elaborates on the digital marketing tools that have been used by this company to meet its needs. The advantages and the disadvantages of using these tools have also been discussed. There have been recommendations suggested also on the report. References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Belch, G.E., Belch, M.A., Kerr, G.F. and Powell, I., 2014.Advertising: An integrated marketing communication perspective. McGraw-Hill Education. Cata, T., Patel, P.S. and Sakaguchi, T., 2013. QR code: A new opportunity for effective mobile marketing.Journal of Mobile Technologies, Knowledge and Society,2013, p.1. Chaffey, D. and Ellis-Chadwick, F., 2012.Digital marketing. Pearson Higher Ed. Chaffey, D., Smith, P.R. and Smith, P.R., 2013.eMarketing eXcellence: Planning and optimizing your digital marketing. Routledge. console.astonclub.com.au.(2017).Aston Club Merchant Console.Console.astonclub.com.au. Retrieved 24 August 2017, from https://console.astonclub.com.au/#/login Hansson, L., Wrangmo, A. and Solberg Silen, K., 2013. Optimal ways for companies to use Facebook as a marketing channel.Journal of Information, Communication and Ethics in Society,11(2), pp.112-126. Hays, S., Page, S.J. and Buhalis, D., 2013. Social media as a destination marketing tool: its use by national tourism organisations.Current issues in Tourism,16(3), pp.211-239. Jrvinen, J., Tollinen, A., Karjaluoto, H. and Jayawardhena, C., 2012. DIGITAL AND SOCIAL MEDIA MARKETING USAGE IN B2B INDUSTRIAL SECTION.Marketing Management Journal,22(2). Kaur, J., 2016. Facebook-as a marketing tool.ACADEMICIA: An International Multidisciplinary Research Journal,6(4), pp.215-221. Mariani, M.M., Di Felice, M. and Mura, M., 2016. Facebook as a destination marketing tool: Evidence from Italian regional Destination Management Organizations.Tourism Management,54, pp.321-343. Persaud, A. and Azhar, I., 2012. Innovative mobile marketing via smartphones: Are consumers ready?.Marketing Intelligence Planning,30(4), pp.418-443. Ryan, D., 2016.Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Scott, D.M., 2015.The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley Sons. Strm, R., Vendel, M. and Bredican, J., 2014. Mobile marketing: A literature review on its value for consumers and retailers.Journal of Retailing and Consumer Services,21(6), pp.1001-1012. Tiago, M.T.P.M.B. and Verssimo, J.M.C., 2014. Digital marketing and social media: Why bother?.Business Horizons,57(6), pp.703-708.